Titular de universidad

Departamento de Administración de Empresas y Marketing

Universidad de Sevilla

Desde mis inicios profesionales, he estado vinculada a la investigación en el área socio-económica, centrándose mi interés en los temas relacionados con la creación de valor al cliente, innovación de productos y servicios, orientación al mercado y marketing turístico.

 

Datos relevantes:

—International Journal of Tourism Research (2017): “The Mediating Roles of the Overall Perceived Value of the Ecotourism Site and Attitudes Towards Ecotourism in Sustainability Through the Key Relationship Ecotourism Knowledge-Ecotourist Satisfaction.” (10.1002/jtr.2097)

—Journal of Business Research (2016): “Entrepreneurial orientation-hotel performance: Has market orientation anything to say?” (10.1016/j.jbusres.2016.04.085 0148-2963)

—Journal of Business Research (2016): “Value co-creation and customer loyalty”.

—Journal of Cleaner Production (2016): “The relevance of psychological factors in the ecotourist experience satisfaction through ecotourist site perceived value.” (10.1016/j.jclepro.2016.02.126)